Human-Centred, Scalable & Accessible Product Design

I'm Daragh Martin, a Product Designer crafting intuitive and scalable digital experiences—rooted in research, driven by empathy, and shaped by a deep understanding of human behavior.

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My projects
My design skills

My projects

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SSE Airtrictity Homepage

As lead UX designer, I helped reimagine the SSE Airtricity homepage to address key usability pain points and support a strategic business goal: driving revenue through home energy upgrades. The redesign focused on clarity, conversion, and customer trust—guiding users toward relevant services while simplifying the path to action.

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Video Coaching

Delivered the award-winning Driver Video Coaching feature for Verizon Connect’s AI dashcam platform. Designed to turn raw driving data into clear, actionable insights, it empowers drivers and managers with real-time feedback and weekly performance trends—shifting safety from reactive to proactive. Recognised as Driver Safety Solution of the Year (2024) by AutoTech Breakthrough.

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Driver Safety Score

I led UX design for Verizon Connect’s Driver Safety Score. It turns complex driving data into a simple, weekly score out of 100. Through intuitive dashboards, in-cab visuals, and clear feedback loops, the design empowers drivers to self-correct and helps managers track trends and improve safety.

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My Design skills

User research

Understanding users’ real needs, pain points, and motivations to ensure every design decision is grounded in insight and empathy.

Prototyping

Creating interactive prototypes to bring journeys to life, gather meaningful feedback, and align teams — all before development begins.

UI design

Designing clean, accessible interfaces that balance clarity and usability — adaptable across mobile, desktop, and web.

User testing

Testing with real users to validate ideas, improve experiences, and ensure accessibility and inclusion are never an afterthought.

Design systems

Creating consistent, scalable design systems that keep projects organised and efficient.

Accessibility

Accessibility is baked in from the start — working with developers and legal teams to meet WCAG standards using tools like Axe and screen readers.

Dev-Collaboration

Strong collaboration with engineers through shared tooling like Storybook, ensuring designs are implemented as intended — and scale cleanly.

Multi-Platform

Designing intuitive, responsive experiences for every platform — from customer-facing products to internal tools — shaped by how and where they’re used.

Designing for everyone, everywhere

Clear, scalable, and inclusive design — adaptable across devices, teams, and time.

Responsive design

I create adaptable experiences across mobile, desktop, web apps, and internal tools — always shaped by how and where users interact. My focus is on clarity, flexibility, and reducing friction across all screen sizes.Scalability

I build scalable design systems that bring alignment across teams and accelerate delivery. Using tools like Storybook, I ensure components are documented, reusable, and accessible — creating a shared foundation that supports consistency and long-term scalability across products and platforms.

Accessibility

Accessibility is built into how I work — not added on at the end. At SSE Airtricity, I collaborated with developers and legal teams to ensure full WCAG compliance. I use tools like Axe, screen readers, and Figma plugins to create inclusive, audit-ready experiences from components to end-to-end flows.

[digital project] image of a graphic design on a screen (for a web design agency)
image of classroom lecture on ai for an ai education tech company
image of an inspiration board for logo design

Let’s talk

I’m always open to discussing design, collaboration, and new opportunities. If you’d like to explore working together, feel free to get in touch.